Link4 TU has ambitious plans for 2004

Last year the insurer managed to sell 60,000 polices, which exceeded previous targets of 50,000 polices and zł. 30 million in premiums. "The plan has been substantially surpassed," declared Mariusz Sarnowski, president of Link4 on Wednesday. He also added that the target was outperformed by one-third, which means that the company collected premiums worth zł. 40 million. Shareholders of the insurer have so far invested zł. 80 million in the Polish unit and due to faster growth they will have to spend at least zł. 30 million in 2004. At the end of Q1 this year, Link4 will begin selling polices over the Internet. According to Parkiet information, web sales will only supplement over the phone sales, but the company is also considering using others sales channels, such as bancassurance or co-participation in loyalty programs of other companies. (Parkiet, p. 6) M.M.