Local governments' budget zł.100 million to attract tourists and investors

In terms of the largest sums spent on promotion, Warsaw is the leader with zł.5 million allocated for this purpose each year. "To encourage corporations move their branches to our part of Europe, it is necessary to attract them with something," said Tadeusz Deszkiewicz, director of Warsaw promotion office. Some Polish cities regularly participate in international investment fairs in Cannes and Munich. Anna Ciulęba, spokeswoman for the Kielce mayor, stressed that her city is the only in Poland or maybe even in Europe to have its representative office in Germany. "Expenditures on promotion are very often treated as a normal part of a Council's costs, but it is rather an investment that is likely to pay in the future," said Tadeusz Deszkiewicz, who added that each złoty spent on promoting the city effectively returns a 7-fold profit. (Rzeczpospolita, pp. A1, B1) M.M.