LOT evaluates its Star Alliance membership positively

"We would never be able to ensure ourselves advertising on such a scale. Thanks to the alliance our airline is known at hundreds of airports. Such a campaign would cost us tens of millions of dollars," said Krzysztof Ziębiński, the director of international affairs and alliance strategy office. LOT representatives went on to discuss that thanks to numerous contracts, they are able to offer over 100 additional routes to their clients. "We are currently beginning work on implementing a new IT platform. The cost of such an undertaking amounts to millions of dollars," added Ziębiński. Besides numerous benefits, LOT representatives admit that now all decisions take much more time, and that they do not have a free choice which carriers they can cooperate with. (Puls Biznesu, pp. 1, 11) A.K.