LOT objects to being portrayed as thieves by Ryanair

LOT's spokesperson Leszek Chorzewski confirmed that the company filed a lawsuit. "This does not mean a war. Everyone has the right to conduct their business according to commonly accepted rules. However, we firmly oppose the use of our company's name in an unethical and illegal way," stated Chorzewski. Ryanair's advertisements presented LOT as a thief who robs its customers by introducing fuel charges. They also contained information about flight delays, lost baggage and excessively expensive ticket prices. For a long time LOT had hinted that it would take the case to court. However, it first tried to negotiate with Ryanair and persuade the company to publish an apology in the press. The apology was published but its form was far from what LOT had expected. "Ryanair does not build its image by emphasizing its own advantages, but by stigmatizing the strongest competitors on the market," stated Chorzewski. Meanwhile, Tomasz Kulakowski from Ryanair who is responsible for sales and marketing in Central Europe, declared that Ryanair is looking forward to court proceedings. "I can assure that we will use every opportunity to show that we offer lower prices and much higher quality," he added. (Puls Biznesu, p. 9) E.B.