Lotos plan falls short of expectations
However, the figure currently stands at 400 and will most likely remain there. "For us the most important thing is a continuous growth in retail market share," said company spokesman Marcin Zachowicz. "We can also achieve this with a smaller number of outlets." According to previous plans market share was to reach 8-9%, with 1 percent translating to zl.500 million in turnover. Lotos' market share currently stands at 7%. "It is difficult for an outlet with good standard and location," said Zachowicz. "There is strong competition in the market, and competitors cooperate with the owners of private gas stations." According to sources Lotos' offer for private gas stations was much less competitive due to the lack of a loyalty program. (Puls Biznesu, p. 10) M.M.