LPP and Wólczanka to join forces?

According to unofficial information the two companies are in negotiations concerning a joint venture and potential capital connections. Although LPP denied that it currently plans any investment in Wólczanka, market analysts have mixed feelings about the situation. "LPP would benefit if it took over Wólczanka, however, it is now concentrating on launching its new brand, Cropp. I am not sure whether doing both things simultaneously is not too much," said Krzysztof Socha, an analysts at BZ WBK brokerage house, adding that acquisition of the Wólczanka brand would mean entering a whole new market segment, which in turn would be much easier than a development of a new brand from scratch. (Puls Biznesu, p. 11) A.K.