LPP expands domestic and international operations

To achieve this, the company will open 58 outlets in Poland and abroad. "We will focus on developing two basic brands: Reserved and Cropp Town in Poland, as well as abroad mainly in Russia and the Czech Republic," said Dariusz Pachla, deputy president of LPP. Currently the firm operates 249 stores in Poland and abroad, a network that will be expanded to 307 outlets by the end of the year. The company will focus on developing retail outlets in smaller towns, as opposed to its old strategy of building chains in large cities. "Within two years profitability of LPP might reach 10%," said Hanna Kedziora, analyst with PKO BP. (Puls Biznesu, pp. 1, 6) M.M.