Polish fashion group LPP has launched its Sinsay brand in Kosovo, marking its 41st market. The company plans to open three stores in March 2025, including two in Pristina, with an e-commerce platform set to launch in Q2 2025.
LPP aims to double sales by 2025, targeting 1,500 Sinsay stores and 100 additional brand locations. Kosovo is seen as a promising market, benefiting from economic growth, strong consumer demand, and limited competition.
The first Sinsay store opened in Central Park Mall, Pristina, covering 940 m². The brand offers women’s, men’s, and children’s fashion, accessories, lingerie, and home decor. LPP, which owns Reserved, Cropp, House, Mohito, and Sinsay, plans a record-breaking PLN 2.3 billion investment to expand its retail network to 4,400 stores by 2025.