LPP plans more Reserved stores

Clothing retailer LPP plans to increase the number of its German Reserved stores by 20-30 within 2-3 years, Dariusz Pachla, deputy president of LPP, said at a press conference. “Initially, we want to develop one of our brands and then introduce another. German market is much bigger than Polish – despite the same price levels, Germans buy five times more clothes compared to Poles,” Pachla added. Polish market is chain store-oriented, while Western countries develop smaller street businesses, having better sales records. Five new LPP stores will be introduced in Croatia this year, each offering the company’s brands. It is possible to introduce 15-20 more stores in that country, Pachla said. The first non-European LPP store is planned to open in Qatar.