LPP plans to enter West Europe via German market

Gdańsk-based LPP, one of the most dynamic publicly listed companies specializing in designing and sales of clothes, announced plans to enter West European markets. Having collected zł. 50 million from this year's public issue, LPP will expand its network of sales outlets in Poland and abroad. Currently the company's main export markets are Central and Eastern Europe. "In the beginning of 2005 we would like to appear on the German market. We are already in negotiations with developers over there," announced Marek Piechocki, LPP's President. The company plans to increase its number of foreign outlets to 30, which would allow the company to increase the amount of exports from the current 10% to 20% of total sales. Although Piechocki admitted that the domestic market is becoming saturated with little space for more Reserved outlets, the number of brand stores is to increase to 110 by the end of next year. (Puls Biznesu, p. 11) A.K.