M-commerce on the rise

The Polish m-commerce market was worth PLN 2 billion in 2014. Its value may reach PLN 2.6 billion this year, according to a survey conducted by Ipsos research company. By 2016, m-commerce may be valued at PLN 3.4 billion, Ipsos estimated. Nearly half of the respondents (45 percent) said that they chose to buy via their mobiles due to the convenient way of payment. As much as 39 percent of surveyed people appreciated the speed of such transactions the most. What is worth noticing, 59 percent of m-buyers in Poland are 18-34 years old, the survey showed.

As many as 800 people participated in the survey.