Major daily sales continue to decline

Poland’s best-selling quality daily, Gazeta Wyborcza, recorded a 9.6 percent year-on-year drop in copy sales, to 193,888  in August 2014, according to data from sector monitoring association ZDKP quoted by the Polish Press Agency. In month-on-month terms it grew by 11.4 percent. Dziennik Gazeta Prawna had copy sales of 53,057 in August, demonstrating a decline of 15.8 percent y/y and 4.9 percent m/m. Rzeczpospolita sold  57,170 copies, which translates into a drop of 26.3 percent y/y and a growth of 1.2 percent m/m. Tabloid Fakt remained the best-selling daily altogether, with 310,075 copies marketed in August, 6 percent fewer than in August 2013 and 0.9 percent fewer than in July 2014. Its rival Super Express sold in 157,444  copies in August, demonstrating a growth of 4.1 percent y/y and of 6.2 percent m/m.