Major daily sales continue to drop

Poland’s best-selling quality daily, Gazeta Wyborcza, recorded a 14.3 percent year-on-year drop in copy sales, to 174,067 in July 2014, according to data  from sector monitoring association ZDKP quoted by the Polish Press Agency. In month-on-month terms it dropped by 7.73 percent. Dziennik Gazeta Prawna had copy sales of 55,764 in July, demonstrating a decline of 11.8 percent y/y and 1.5 percent m/m. Rzeczpospolita sold 56,485 copies, which translates into a drop of 29.5 percent y/y and 5.53 percent m/m. Tabloid Fakt remained the best-selling daily altogether, with 312,940 copies marketed in July, 3.95 percent fewer than in July 2013 and 0.4 percent fewer than in June 2014. Its rival Super Express sold in 148,267 copies in July, demonstrating a growth of 3.05 percent y/y and a drop of 0.17 percent m/m.