Making beautiful music together

Opera Software has chosen online portal Onet.pl as its local partner, forming a strategic partnership which will give the former better access to the Polish market and the latter exclusive distribution rights to the Polish-language version of Opera's web browser. The partnership will see the integration of the Oslo-based company's products like Opera and Opera Mini - a web browser for mobile phones - with Onet's services.

"Now that we are working together we can offer Polish users more convenient ways to find the information they need and use Onet's services on their own terms," says Jon von Tetzchner, CEO of Opera Software.

The company chose Onet.pl for the partnership because of its prime position among Poland's internet portals and its significant experience in international partnerships - since 2005 Onet has been in a strategic partnership with online communicator Skype. "We also appreciate the strong brand that Onet is, and to be honest there was no competition when choosing a partner," von Tetzchner concludes.

The Polish market's huge potential was the reason Opera decided on Wrocław for its eighth international branch. The Opera development center currently employs 26 people, but according to von Tetzchner, this number is likely to increase soon. The firm hopes it will significantly increase its market share in Poland, which is currently around six percent.

Moreover, around 50,000 Poles are already using Opera Mini as a web browser for their cell phones. "It is a unique product, which enables customers to use all our services on their mobile phone," says Łukasz Wejchert, CEO of Onet. The two firms will launch a massive advertising campaign on June 30, but the Polish versions of Opera's top products are already available for download.