Mary Kay Cosmetics sets its sights on being No.1

In five years, Mary Kay Cosmetics Poland (MKC) which has launched its operation this month, intends to become the largest European branch of its US owner. "This year our company is planning to employ 1,000-3,000 consultants to sell our cosmetics in Poland," said MKC president Tara Eustace. Presently the firm has 50 consultants centered mainly in Warsaw. "It is not important how many lipsticks we will be able to sell, but how many consultants will work for us," said Eustace. The company has been preparing to enter the Polish market for two and half years. According to Eustace, the national cosmetics market has a long way to go before it is saturated. Currently, there are two cosmetic companies selling their products directly, Avon and Oriflame. (Gazeta Wyborcza, p. 21) A.Z.