Maspex moves in on Hungarian mineral water market

"We bought the Apenta brand from Apenta Asvanyviz es Udirtoital (Apenta Mineral Water and Beverages), one of the oldest brands in the Hungarian mineral water segment," revealed Maspex spokesperson, Dorota Liszka. The value of the transaction was not revealed, but representatives of the investor said it was financed from own funds. Another Hungarian company, Olympos, which was acquired by Maspex recently will become Apenta's producer and distributor. Liszka went on to say that Maspex plans to strengthen Apenta's presence in Hungary, widen the distribution network and simultaneously increase its market share which currently stands at a few percent. Apenta was Maspex eleventh acquisition in history and the third one on the Hungarian market. (Puls Biznesu, p. 6) A.K.