Maspex's Kubuś juice gears up to take Germany by storm

Polish juice producer Maspex Wadowice has embarked on a media campaign in an attempt to promote its flagship product "Kubuś" carrot juice on the German market. TV commercials now advertising "Kubuś" will soon be supported by similar adds in the press and other media campaigns. "We have been preparing to launch the juice for eighteen months," said company spokeswoman Dorota Liszka. She would not, however, disclose any details concerning the cost of the campaign. The Maspex group has been present on western markets for several years, but was mainly fulfilling orders for chain stores under their trademarks, but now the company's mind is set on making "Kubuś" its first own-brand on the European Market. The obvious choice seemed Germany where the consumption of juices and other beverages is the highest in the EU. (Parkiet, p. 3) J.K.