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Max Film ventures outside Warsaw

It is mainly targeted at audiences in smaller cities, with the cinema network that will consist of multifunctional complexes, including cafes and restaurants.

Max Film is currently the owner of 38 cinemas, 18 of which are located in Warsaw, including Relax, Luna, Atlantic, Femina, Wisła and Ochota. The company is planning to refurbish some of them, while those deemed unprofitable will be closed. The money procured from the sales will finance the construction or renovation of the national movie theater network in cities like Otwock, Radom or Siedlce.

The renovation projects include a cinema in Płock, which will be renovated to include four screens (one located in a multi-media hall), and a restaurant part; works are scheduled to begin in spring 2005.

Another Max Film project is the well-known Praha cinema in Warsaw's Praga district. The old building will be first pulled down to make room for a 10,000 square-meter venue that will feature three screens; retail, services and office space located over three floors above the cinema, all served by an underground parking lot for 80 cars. The construction will most likely start in the spring, and the cinema will be ready by the end of 2006. The whole operation will cost approximately zł.40 million, of which zł.12.7 million may be covered from the EU funds. (K.R.)

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