MCI's hopes for IPlay begin to appear out of tune with market players

Among the target groups will be portals (such as Wirtualna Polska), electronic media and telecom operators (Polska Telefonia Cyfrowa). According to sources, a deal with a portal is highly likely, but the chances are slim for closing a contract with telecom firms. "Selling music or videos over mobile phones is a difficult task. It might come later, but not now," said a representatives of one of the operators. IPlay is hoping that its partners would take some of the burden of promoting music sales over the Internet and thus its role would come down to providing a properly secured technological platform. "This is a natural direction for our store. It needs strong partners," said Andrzej Jasieniecki, an investment manager at MCI Management. (Puls Biznesu, p. 11) M.M.