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Media In Brief: TP Internet; PIR; Image Art, Bosch; Lowe GGK, Krolewskie

TP Internet has opened its new call center in Rawa Mazowiecka, its second in Poland after Warsaw, increasing its total number of outlets to 550 and becoming a leader on the domestic market. (Media i Marketing Polska, March 6-19, p. 27) ... The new chairman of the Polish Chamber of Advertising (PIR) will be Janusz Lesniewski of Polish Advertising Agency (PAR), until now PIR' s vice-chairman. He will replace Wlodzimierz Kortyna, who will remain a PIR board member. (Media i Marketing Polska, March 6-19, p. 27) ... Image Art advertising agency and media house Effective Media have won the tender to organize the planned advertising campaign of Elektronarzedzia Robert Bosch, the electrical appliances division of Bosch. (Media i Marketing Polska, March 6-19, p. 30) ... Lowe GGK advertising agency has been chosen to carry out the advertising campaign of Krolewskie beer. This means the two companies will continue their co-operation, which began in 2001. (Media i Marketing Polska, March 6-19, p. 27) J.K.

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