Media News In Brief: Tok FM; Nissan Micra; Nokia to up ad spending

Nine months before the expiry date of its license, Radio Tok FM, has changed its profile to a publicist-information one. "The radio will now resemble stations like CNN or TVN24. Instead of classic DJ's the programs will be moderated by journalists and commentators experienced in different fields," said the new editor in chief Ewa Wanat. (Media i Marketing Polska, March 6-19, p. 12)... Nissan Poland has decided to delay the launch of its advertising campaign for its new Micra scheduled for February and March. "We will launch the campaign after deliveries to the Polish market increase substantially, as demand has exceeded our expectations," said Jaroslaw Jedrzejewski from Nissan Poland. (Media i Marketing Polska, March 6-19, p. 12) ... Nokia Poland marketing communication manager Katarzyna Kluk has announced the company would increase its spending on advertising in 2003, but refused to go into details. According to Expert Monitor, Nokia spent zl. 18.9 million on marketing in 2002. (Media i Marketing Polska, March 6-19, p. 12) M.M.