Media News: Interia breaks into profit; Murator; BROG; Mac.mag
Website Interia's 2002 Q4 EBIDTA was zl. 341,000. This is Interia's first positive EBIDTA quarterly result in its company history. (Media i Marketing Polska, March 6-19, p. 23) ... Murator publishing house wants to support its flag product Murator monthly by promoting and advertising each separate issue rather than just the brand product. The company says 2003 will be the year to review its development and improve profitability (Media i Marketing Polska, March 6-19, p. 22) BROG Media Biznesu publisher will extend its business to business press offer and says it is planning to launch several new titles. The company will start its march to success by offering its clients a newsletter with a weekly sector news digests. (Media i Marketing Polska, March 6-19, p. 22) ... Warsaw creative boutique Roll Studio has lunched a new monthly, Mac.mag, addressed exclusively at Macintosh computer users. The first issue reached 1,200 copies but the number should grow to 4,000-5,000 before the end of 2003 (Media i Marketing Polska, March 6-19, p. 22) J.K.