Media News: Stroer and AMS; PKP web tender; RMF FM; Tele2

Outdoor advertising companies Grupa Stroer and AMS have signed a letter of intent to create standardized research on the effectiveness of various types of ads. This is the first step towards merging investment in research of the two companies. Clear Channel Poland also declared its will to enter the program. (Media i Marketing Polska, May 15-28, p. 10) ... PKP Intercity launched a tender for preparing its Internet site. The firm plans to modernize, standardize and launch an English version of its web page. (Media i Marketing Polska, May 15-28, p. 10) ... Broker FM, sales house of radio broadcaster RMF FM, has raised the prices of advertisements by on average 8.5% effective from May 19. (Media i Marketing Polska, May 15-28, p. 12) ... Telecom company Tele2 has prepared a series of comparative advertisements with TPSA products. According to the TV spots, telephone connections made using Tele2 are over twice cheaper than those offered by its rival. (Media i Marketing Polska, May 15-28, p. 15) M.M.