Media SKOK to emphasize its 'roots'

"We want to emphasize our Polish, Solidarity and Catholic roots by cooperating with different types of media," said Media SKOK's president, Romuald Orzel. For the time being the company will concentrate on sales of advertisements and provision of advertising services to SKOK. However, Puls Biznesu has learnt that the company plans to become a media house for Catholic papers. "The Catholic media have been unnoticed until now and treated with sarcasm. Meanwhile 'Gosc Niedzielny' or 'Niedziela' have sales which political weeklies can only dream of," added Orzel. Media SKOK also cooperates with TV Trwam, not only airing their ad campaigns on the station but also producing several programs. (Puls Biznesu, p. 8) A.K.