Men's cosmetics market worth PLN 780 mln

According to data compiled by market researcher GfK, consumers spent PLN 780 million on men's cosmetics between August 2014 and July 2015, an increase of one percent y/y. The analyzed category includes shower gels, shampoos, deodorants, facial moisturizers, hand creams and shaving gels, creams and soaps. The average consumer went shopping four times during the year and spent PLN 39.3 per l/kg, four percent less than in the same period last year.