Metsae stakes future growth on securing institutional clients

The Polish subsidiary of Finnish Metsae Tissue will carry out a zł.100 million investment in 2004, which will be spent on boosting the capacity of production lines in the company's plant in Krapkowice. "We are installing new production lines and paper processing machines. We will boost productivity by 10%," said Jarosław Urban, sales director in Metsae Tissue for the Central and East Europe region. The company sees a large growth potential in Away-From-Home segment, in which it already controls 42%. Metsae plans to boost sales revenues by 30% to zł.200 million in 2004. "We are fighting for large clients, mainly large companies. Their development is directly translating into our growing sales," said Urban. Roughly 30% of its products are directed for exports, mainly to Scandinavia, Germany, the Czech Republic and Slovakia. (Puls Biznesu, pp. 1, 9) M.M.