Micro-Star brings its style to Warsaw
From here, a 10-strong team will manage and represent the company on the Eastern European market.
So far the company has been selling its products in Poland through a dealer network, cooperating with distributors such as Incom and Action. Now, it is here to "listen carefully to what is happening on the Polish market," says sales and marketing director, Rita Chiu.
Last year the company's sales reached $2 (zł.5.96) billion. It employs almost 15,000 people worldwide in 13 locations. "We are doing more and more localization," says Sean Hsu, the firm's sales director.
"Channel management is very important for us and our slogan is, 'my style inside'," says Rita Chiu. "We are going to create the style and our partners will help us to earn on it."
The company's competitors have a strong position in the country, but it does not seem to be a problem for Larry Wu, the vice president. "We face competition everyday and everywhere. We believe in the future very few producers will survive on the market. MSI will be one of those survivors."
When asked about MSI's sales value in Poland, Wu revealed: "Our target is more than 20 percent of the market share. But we haven't achieved this number in Poland yet."
So far the company has been selling its products in Poland through a dealer network, cooperating with distributors such as Incom and Action. Now, it is here to "listen carefully to what is happening on the Polish market," says sales and marketing director, Rita Chiu.
Last year the company's sales reached $2 (zł.5.96) billion. It employs almost 15,000 people worldwide in 13 locations. "We are doing more and more localization," says Sean Hsu, the firm's sales director.
"Channel management is very important for us and our slogan is, 'my style inside'," says Rita Chiu. "We are going to create the style and our partners will help us to earn on it."
The company's competitors have a strong position in the country, but it does not seem to be a problem for Larry Wu, the vice president. "We face competition everyday and everywhere. We believe in the future very few producers will survive on the market. MSI will be one of those survivors."
When asked about MSI's sales value in Poland, Wu revealed: "Our target is more than 20 percent of the market share. But we haven't achieved this number in Poland yet."
