Mieszko begins to enjoy the sweet taste of success

Although in 2005 the confectionery market only grew by 0.7%, Mieszko managed to boost its sales by 3.5% (zł.6.14 million). While in Q1 the company posted a zł.1 million loss, its Q4 sales stood at zł.52.77 million and net profit for that period alone was zł.2.08 million. In 2005 Mieszko posted a gross profit on sales of zł.64.08 million, a 10.7% increase compared to 2004, while its operational profit rose by 60.1%, to zł.7.58 million. The net profit of zł.1.5 million surpassed the 2004 figure nine times. "Such favorable results are the effect of the restructuring process started by the company's management board in 2003. The restructuring encompassed, among others, increasing our marketing activity, especially when it comes to our most popular products (e.g Zozole sweets)," stated company president Marek Moczulski. (Parkiet, p. 7) D.W.