Mio makes moves to dominate GPS market

With dynamic growth as a result of decreasing prices and increased competition among producers, the number of navigation devices on the market is likely to increase by as much as 70% over last year. Being the largest supplier of navigation devices for individual users and small businesses, Mio is currently right in the center of the boom. "We will sell 60,000 satellite navigation sets this year, twice as many as last year," said Mariusz Manowski, Mio's director of development for central and eastern Europe. "The whole market will absorb 100,000 at most." Mio wants to widen its distribution channels, having so far sold its products through Action, Comes and Optimus in the IT market. Now it is looking for a partner in the car audio sector. The company has ambitious plans to increase sales by several dozen percent next year. (Puls Biznesu, p. 11) E.B.