Mlekovita prepares to become a regional giant
Following a series of acquisitions on the home market, Mlekovita, one of the largest domestic dairy producers, is preparing for take overs in Lithuania and the Czech Republic, which will be an unprecedented move in the history of this sector in Poland.
"The first transactions should be concluded next year," said Dariusz Sapiński, president of Grupa Mlekovita. He would not disclose much apart from confirming that his firm is interested in mid-size plants which would become manufacturing and distribution centers of the group, and more importantly it would produce under its own brand.
"Commencement of local production should facilitate sales of our branded products. The same successful strategy was applied by Danone and Zott in Poland," said the CEO.
According to experts the firm will focus on high margin production of yoghurts, but its problem might be the growing deficit of milk in the region.
Source: Puls Biznesu (M.M.)
"The first transactions should be concluded next year," said Dariusz Sapiński, president of Grupa Mlekovita. He would not disclose much apart from confirming that his firm is interested in mid-size plants which would become manufacturing and distribution centers of the group, and more importantly it would produce under its own brand.
"Commencement of local production should facilitate sales of our branded products. The same successful strategy was applied by Danone and Zott in Poland," said the CEO.
According to experts the firm will focus on high margin production of yoghurts, but its problem might be the growing deficit of milk in the region.
Source: Puls Biznesu (M.M.)
