MNI jumps on the bandwagon to become an MVNO

The company hopes to win 500,000 customers within five years with an innovative strategy that envisages the launch of a number of brands targeted at specific market niches and also operating as third-party operator for other companies. "We want to create the most profitable mobile operator on the market," said MNI CEO Piotr Koenig. MNI, whose core business has been in fixed-line telephony, ISP services and mobile content such as ringtones, will start by offering MVNO services to its current fixed-line and internet users. Unlike mBank Mobile and Avon - which is about to launch as MVNO too - mobile services will be very much part of MNI's core business. Other companies with plans to offer MVNO services this year include Inteligo, Cyfrowy Polsat and NFI Midas (Gazeta Wyborcza p. 33; Rzeczpospolita, p. B5; Puls Biznesu, p. 7) R.M.