Mobile operator P4 plans to beat current operators in average monthly usage

Initially, it will focus on servicing private individuals and cooperation with Netia. "We will be offering voice services, text messaging and some services suited to fit the Polish customer such as music and news," Bannister added. He went on to say that he believes that P4's innovation and freshness will allow the company to win 20-25% higher average monthly revenues per user (ARPU) than the three other players in the segment. In 2005, PTK Centertel, operator of the Orange network, had an ARPU of zł. 60 (zł.30 in the prepaid and zł.102 in the subscription segment). In the case of PTC, this indicator amounted to zł. 56. Chris Bannister also confirmed during a press conference that P4 will win, according to plans, 17-25% of the domestic mobile market. (Parkiet, p. 5; Puls Biznesu, p. 7) A.K.