Mobyland reveals details of its market launch

The company, which is owned by Eutelia, Italy's fifth biggest telecom operator, will start offering services in Q3 or Q4. It will seek to attract customers with low charges but also by offering a wide range of multimedia services, including games, films, ringtones and digital TV. Next month it will start recruiting staff and will select an equipment supplier for its network. It is also in advanced talks with the four existing operators about domestic roaming services and expects to sign a deal next month. Mobyland is aiming to take 5-8% of the national mobile market by 2013. By that time it plans to have about 2.5 million subscribers and to generate annual revenues of zł.2 billion. The company plans to spend zł.2 billion over this period on marketing and on building its own network of base stations to cover 35% of the country. Eutelia recently injected a fresh zł.1.5 billion into the company through a share issue, and the remaining zł.500 million will be raised through a bank loan. Mobyland dropped earlier plans to operate as a mobile virtual network operator until it builds its own network. (Puls Biznesu, p. 6) R.M.