Most Consumers Do Their Holiday Shopping in Discount Promotions

This year, over 81 percent of consumers responsible for household shopping will buy food for the holidays in discount promotions. Less than 6 percent will buy them at regular prices. In this respect, little has changed since last year. The price will still have the biggest impact on purchase decisions. However, its importance has decreased, from over 74 percent to over 58 percent. Next in line will be the discount, which is indicated almost as often as last year. On the other hand, quality is mentioned less often than before. Currently, over 41 percent of Poles choose it, while last year it was important for over 53 percent of Poles. We also know that this year slightly more people than last year intend to buy proven products and novelties.

(MondayNews)