Most fitness clubs expect revenue growth in 2014

Twenty percent of fitness club owners expect their revenue to increase by more than 7.5 per cent, with half of the entrepreneurs estimating the growth on the intermediate level of 2.5-7.5 percent, says the report “European Health & Fitness Market” prepared by EuroActive and Deloitte. The report considers Poland, along with Turkey, the fastest growing fitness market in Europe, setting the results of Poland, Turkey and Sweden among the most optimistic results from the countries analyzed, in contrary to Spain. The growth is said to be initiated by small fitness clubs such as Basic-Fit, Fit for Free or Pure Gym, all offering low prices, but also a German 24-hour chain-fitness club McFIT, which has 1.2 million customers throughout Europe. In Poland 2,400 fitness clubs currently operate, as compared to 8,000 in Germany.