Multibank courts the wealthy

The company is chiefly targeting people with incomes of above zl.5,000 per month or those who can devote zl.100,000 to investments. "This would mean we would be servicing 600,000 clients. We are also planning to change the structure of the serviced customers. Currently the wealthy amount to 12% of our clients, we want to increase their share to 25%," said BRE Bank's director responsible for Multibank, Piotr Kociolek. If plans succeed within four years, Multibank's share in servicing wealthy clients will increase from 7 to 20%. "We want to be the third-place bank servicing this sector," added Kociolek. Within the scope of its strategy Multibank is also planning to improve its cooperation with small companies, mainly because the people running these companies largely fall within its target group. (Puls Biznesu, p.12) A.K.