Music-on-demand desired in Poland

According to data from the Polish Society of the Phonographic Industry (ZPAV), the number of Poles listening to streamed on-demand music from portals such as Spotify, Deezer or Winamp is growing, reports Dziennik Gazeta Prawna. The streaming technology is more and more popular in the country thanks to price discounts which encourage people to buy trial versions. On the other hand, the number of people downloading ringtones or buying music from such portals as iTunes decreased by 35 percent and 24 percent, respectively. However, audio media such as CD or vinyl are in Poland still very popular, mainly thanks to the older generations of people who are used to those media. According to ZPAV, in H1 of 2014 the whole music industry was worth PLN 79 million, that is 0.6 percent more than in H1 the year before. The streaming on-demand music sector, on the other hand, was worth PLN 6.8 million, 61.3 percent more than in H1 of 2013.