Netgearing up for Eastern Europe
Netgear, an American network solutions provider, has started a fight to get a profile among the small business sector and private consumers.
"Poland, apart from Russia, has the biggest potential in this part of Europe," says Aleksandra Verhoeve, Netgear's sales manager in Eastern Europe. "You have one of the biggest growth indicators of IT expenditure in Eastern Europe." By the end of this year, it plans further expansion from the Baltic States to Bulgaria.
In Poland, Netgear's products will be distributed by Veracomp SA and ABC Data. "We do not intend to increase our distribution channels," says Verhoeve. Netgear's targets in Poland are medium-sized and small companies, as well as private consumers. "We clearly separate the needs of the business and consumers," assures Verhoeve. The range of products within the Business Network, which includes controls, routers, internet gateways, and network cards, is to encourage better communication between a company's head office, its departments, and remote administrators. Within the home network, Netgear offers equipment and accessories for wireless network and multimedia players.
"Our prognoses for Poland are very modest as to this year," says Verhoeve. "We have 30 percent marketshare in the US and in Western Europe. In the long-term we would like to achieve the same here."
In 2004, Netgear's income equaled $383 (zł.1,222) million, which is 21 percent more than in 2003.
"Poland, apart from Russia, has the biggest potential in this part of Europe," says Aleksandra Verhoeve, Netgear's sales manager in Eastern Europe. "You have one of the biggest growth indicators of IT expenditure in Eastern Europe." By the end of this year, it plans further expansion from the Baltic States to Bulgaria.
In Poland, Netgear's products will be distributed by Veracomp SA and ABC Data. "We do not intend to increase our distribution channels," says Verhoeve. Netgear's targets in Poland are medium-sized and small companies, as well as private consumers. "We clearly separate the needs of the business and consumers," assures Verhoeve. The range of products within the Business Network, which includes controls, routers, internet gateways, and network cards, is to encourage better communication between a company's head office, its departments, and remote administrators. Within the home network, Netgear offers equipment and accessories for wireless network and multimedia players.
"Our prognoses for Poland are very modest as to this year," says Verhoeve. "We have 30 percent marketshare in the US and in Western Europe. In the long-term we would like to achieve the same here."
In 2004, Netgear's income equaled $383 (zł.1,222) million, which is 21 percent more than in 2003.
