Netia and Play to highlight close relationship

Netia is a minority shareholder in P4, owner of the Play mobile operator launched on March 16 and will soon be changing its logo to illustrate similarities between the brands. Miroslaw Godlewski, president of Netia, says that thanks to the change consumers will be able to see that both mobile phone services and Internet access are sold by almost the same company. The launching of Netia's services in stores shows that the company is starting to invest in a segment of individual clients. This is an important element of its as-yet unpublished strategy, and according to Godlewski: "There are two areas on which we will focus. Play and services for individual clients, mainly broadband Internet access. These investments will allow dynamic boosting of client base and revenues." (Parkiet, p. 5) M.M.