Network of independents takes on international players

"Initially, in September last year, 80 partner shops joined our network. It currently consists of 335 outlets. We plan to have as many as 500 of them across the country by the end of this year," says Karol Dudij, Action's commercial director. The company plans to compete with remarkably strong foreign players on the market, such as Germany's Saturn and Britain's Electro World from the Dixons group, which is currently entering the sector. The company attracts private shops to join the network by establishing a common image and advertising platform. "SFK's marketing budget for this year amounts to zł.5 million," added Dudij. (Puls Biznesu, pp. 1, 7) A.K.