New cheap lines launch for DLS food giant

Płock-based DLS, the largest domestic wholesaler of food, is extending its warehouse base and introducing a new brand to the market. "We will soon introduce a new set of cheap products under the name of Naj," said Tomasz Krause, deputy president of DLS. These will not be the first private label brands (PLB) of DLS, but the others were aiming at a higher price bracket. "PLB are increasing profitability of the business, both for the producer and distributor thanks to numerous savings," commented Andrzej Faliński, secretary of the Polish Trade and Distribution Organization (POHiD). DLS is also implementing a new IT system. "Another phase will be constructing a logistics warehouse for the distribution center in Suchy Dwór, near Gdynia, and opening a modern warehouse in Poznań," added Krause. DLS should thus boost its revenues by 5% to zł.850 million in 2004. (Puls Biznesu, p. 6) M.M.