New daily newspaper Dziennik starts ad campaign today

The new daily will be launched on 18 April and aims to win part of Gazeta Wyborcza's readership. The paper will be issued six days a week and will cost zl.1.5. "Average sales of 150,000 copies will be satisfactory, "declared the Axel Springer spokesperson Michal; Fijol;, "We want to achieve this level of sales this year," he added. The investment is planned for three to four years and the publisher hopes that the title will be profitable after this period. "Papers have two main sources of income. We are relying on revenues from advertising," stated Fijol. (Puls Biznesu, p. 10) E.B.