New daily "Nowy Dzień" hopes to hit 800,000 copies

Currently, the market leader is Fakt, which sold on average 513,000 copies over the first three quarter of the year. According to Puls Biznesu, the circulation of Nowy Dzień will be even larger than that of Fakt, and could equal some 800,000 copies. Fusek disclosed that the new daily will not avoid sensational or entertaining news, but will also not focus on providing false information. The daily is addressed to almost everyone over twenty. The introduction of Nowy Dzień will be accompanied by a large promotion campaign. In 2005, Agora plans to spend about zł.30 million on the campaign. Puls Biznesu's unofficial sources say that the publisher wants to devote a total of zł.100 million to promoting the daily. Nowy Dzień may cause quite a revolution on the press market. In order not to be pushed back, Agora's rivals, such as Axel Springer and Orkla Press, are preparing new titles of their own. (Puls Biznesu, p. 10) A.F.