New daily tabloid to be published by Axel Springer Polska

Andreas Wiele, the director of German publishing house Axel Springer, announced that its Polish subsidiary intends to start issuing a new daily tabloid later this year. He also declared that the new name would not be in direct competition with daily Gazeta Wyborcza, published by stock-listed Agora. "Information on the preparations for issuing new names has been coming to us for a few months. We had time to prepare a strategy, but we will not reveal any details," said Agora spokeswoman Anna Borys-Karwacka. According to Newsweek, Agora's new tabloid should, however, be launched in August. In this way, both companies will directly compete with Super Express, published by Media Express. According to the publisher's PR office, the tabloid's share of the national advertising market has stabilized at 12%. (Parkiet, p. 3) M.M.