New deal for Sami Swoi to boost shortfall in users

So far, after seven months of operations, the service, which is largely aimed at the residents of villages and small towns, has just 370,000 subscribers - significantly short of its tar-get. "We have significantly widened out target group. The only limitation will be age - it will be direct-ed at those above the age of 25 years," said Monika Warska, head of Sami Swoi business unit. The operator stresses the low price of connections within the network and with fixed phone lines, which should help it become an alternative to traditional telephony. "After changes at our competitors, we have not recorded a lowering of interest with our prepaid offer," said Jacek Kalinowski, spokesman of Centertel. As of June Sami Swoi will offer international roaming, while two months later it will offer SIM cards with access to information and positioning services. "The offer is mainly directed at customers interested with cheap voice services," said Monika Warska. (Puls Biznesu, pp. 1, 7) M.M.