New management board in Ruch reveals new strategy

"The strategy adopted in April 2005 turned out to be a completely unrealistic fairytale. An expensive investment program was planned and the company is not ready to spend and raise this amount of money. The profitability of the planned projects was not calculated at all," says Adam Pawłowicz. The investments will now be at a lower level than previously assumed. "We will definitely not spend zł. 340 million. I am convinced that funds can be managed more effectively than previously planned," said the Ruch president. Last week, the new board described for the first time a preliminary version of the new strategy. "We are going to carry out a thorough organizational change. These will be focused in two areas. Areas such as accounting, HR and IT we want to centralize. However, we want operational matters such as distribution and sales to be handled by regions," said Pawłowicz. (Puls Biznesu, pp. 1,7) S.D.