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New media bill to cost companies millions

A draft bill obliges television stations, radio stations, Internet broadcasters, press publishers, and outdoor advertising companies to name but a few, to classify their products in line with the register of Center for Good Media, whose annual cost of operations is estimated at zl.2 million. "The problem is that age classification will be provided according to the rules defined in an attachment to the bill, which is currently unavailable," said Andrzej Ludzinski, managing director of Warner Bros. Poland. All involved parties have doubts whether the new law is necessary and claim that it is vague and might be doubling classification systems already applied by producers. "We are aware of technical difficulties related to the act's introduction," said Tadeusz Cymanski, the deputy from the Law and Justice (PiS) behind the creation of the bill. "Solutions are not available yet."(Rzeczpospolita, pp. A1, B1) M.M.

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