New mobile operator P4 looks for a market niche

"We will reveal our brand around July. We want it to be integrated with the philosophy of the company," said Chris Bannister, president of P4. The fourth mobile operator will have a difficult task, as the three existing operators have divided the market among themselves. "Client satisfaction is our basic objective. We intend to concentrate on customers from the upper income brackets. Entering the business sector does not make sense if the brand is unknown," said Bannister. In the first phase, the main development engine of the new operator will be voice services, while music, video or data transmission will constitute no more than 10-12% of revenues. P4 will invest EUR 650 million over the next 10 years and expects a positive EBITDA over the next five years. (Puls Biznesu, pp. 1, 5) M.M.