New name, bigger focus
The Macquarie Goodman group has finalized its name-change to Goodman International Limited (GIL). The global developer and manager of industrial and business space operates in Australia, New Zealand and Europe. All the companies in its portfolio - including Arlington, Akeler, J-Rep, Rosemound and Eurinpro - have been rebranded to Goodman according to the company's streamlining strategy. The Australian company is now the second-largest industrial property group in the world, with more than 2,600 customers worldwide.
"This is a very exciting moment for us. For the last two years we've been enjoying rapid growth and we believe that the new brand will provide us with a strategic position in the future," says Greg Goodman, GIL's CEO. The global cost of rebranding and consolidation of its brands is expected to amount to R4.5 (zł.16.9) million. The company has also changed the look of its logo, intended to emphasize a fresh and dedicated approach to its business.
GIL reports that it will not alter its business strategy and it will continue to focus on local markets in the future, recognizing their unique qualities. In line with the company's "own-develop-manage" strategy, some of the newly acquired companies are expected to expand their offer significantly, particularly with data predicting growth of the industrial space market at one million sqm per year.
In Poland, Goodman will deliver a new factory for NYK Logistics in Toruń this year. GIL also plans to initiate several new logistics and business park projects in the country in both development and facility management capacities. The company has also expressed interest in entering the US real-estate market within 18-24 months.