New name, new image

Masterlink Express will change its name to DPD, a brand name held by one of the largest logistics firms in Europe. The two companies are related, as Masterlink's owner, Geo Post, also owns DPD.

"We want not only to be a strong player in the Polish market, but to use the position of the DPD brand in Europe and create an international image for our company," Masterlink Express' general director, Rafał Nawłoka, explains, adding that he is confident the rebranding will benefit the company. He claims the move will help the company compete better and increase its share in the international segment of the market.

The name change will be gradual and, as company officials ensure, will not be connected with any "negative internal changes." The new logo will be seen first on the company's vehicles and uniforms, then corporate materials, while offices and outlets will only start the rebranding process next year.

"We will strengthen our position on the Polish and European markets and will ensure further growth," Nawłoka predicts. The company intends to spend EUR 25 (zł.97.6) million over the next three years on expanding its branches in Poland's largest cities, modernizing existing branches, staff training courses and introducing new international services.